Every year, Wasting Time brings thousands of young people together across Spain, Europe, and the Caribbean. But the journey no longer begins upon arrival at the destination or ends upon returning home: behind every experience lies a platform designed to connect with customers from the moment they book until the end of their trip, automate operations, leverage real-time data, and create new touchpoints. Javier Alonso Sistac and Lina López will explain how a company born out of youth leisure has made technology part of the product: a digital layer that enhances the customer experience, accelerates decision-making, enables scaling with thousands of simultaneous users, and opens up new monetization opportunities before, during, and after the trip.