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Víctor Sierra Reyes
Global Digital Marketing Manager,
CONSENTINO
Víctor Sierra Reyes holds a Ph.D. in Advertising and Communication and serves as Global Digital Marketing Manager at the Cosentino Group, a leading multinational company specializing in innovative and sustainable high-value surfaces for the architecture and design industries, with a presence in over 110 countries. With over 15 years of international experience, he has led marketing, digital transformation, and business growth strategies in sectors such as B2B industrial, retail, e-commerce, and entertainment. He has developed key projects focused on the practical application of artificial intelligence and automation in marketing and communication processes, integrating predictive models, AI agents, and generative tools into business operations. In addition to his executive role, he is an adjunct professor at the Open University of Catalonia, where he teaches courses on digital strategy, SEM, and social media.
Sessions
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Nov. 4, 2026Technology for Marketing TheaterBeyond the Funnel: How to Align Brand, Content, and Performance to Maximize Results
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