The music industry has spent decades adapting to technological changes that have transformed not only its products and distribution channels, but also the way its organizations operate. Drawing on Sony Music’s experience, this session will explore how infrastructure, automation, and artificial intelligence can help connect departments, optimize processes, and facilitate the flow of information among teams such as A&R, Marketing, and Legal. A practical look at digital transformation—understood as the adoption of technology and, above all, as the evolution of the organization itself.