Cloud & AI Infrastructure
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Evolutio will explore how augmented agents and Agentic AI are transforming the management of digital systems, making it possible to automate complex tasks, optimize processes and improve efficiency ...
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The evolution of Cloud and AI services represents a challenge of efficiency from a cost management perspective, but also, increasingly, a challenge of sustainability, reduction of the cost of the ...
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The coexistence of clouds, environments and systems is imposed on organizations to accelerate digitization and meet any requirement. However, guaranteeing privacy, security and ...
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In a world where cloud and artificial intelligence are advancing at an unstoppable pace, the real competitive advantage lies not just in adopting new technologies, but in how they are orchestrated to create ...
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Artificial intelligence is set to be the new engine of digital infrastructure, but are datacenters and networks ready to operate at that scale? In this paper, we will explore ...Speakers
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In-Store Media, a Spanish multinational specialized in omnichannel Retail Media, needed an integrated cloud solution to ensure high availability and 100% optimized performance. ACK ...
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This presentation addresses the essential factors for designing optical infrastructures in AI and Cloud environments. Based on real projects, Solid Optics will discuss the selection of transceivers, the ...Speakers
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Mobility is undergoing an accelerated transformation thanks to the potential of artificial intelligence and cloud computing. This roundtable will bring together key industry representatives to analyze the ...
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Organizations face the challenge of ensuring security, regulatory compliance and business continuity in an increasingly complex and demanding environment. Through real cases in industry, ...
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In an increasingly fast-paced business environment, where the pressure to be more productive coexists with the need for genuine human collaboration, this paper will introduce the concept of the "co-pilot ...
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Case study in which an Adaptavist expert will detail the contribution within the framework of the digital transformation of the historic company Osborne thanks to the implementation of ITSM processes in ...
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Discover how Cloud and Generative AI are transforming the insurance claims process. We'll explore real-world applications, focused in automated coverage checks, and discuss how GenAI is paving the way ...
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The case of Black Limba: how our metrics improve when we treat people as people - not data. In an environment dominated by automations, algorithms and infinite dashboards, this ...
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How Digital Commerce is becoming a closed-loop end-to-end consumer channel How will the evolution of AI power us to win Where is the immediate future heading
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Chie Mihara, a Spanish footwear brand, will celebrate its 25th anniversary in 2026, with 98% of its production exported worldwide. One of the keys to its growth has been a solid strategic ...
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Discover how L'Oréal has made advocacy a pillar of its brand strategy with LOREALISTAR, a European community of creators that drives authenticity, connection and content to great ...
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How Create has altered the rules of the game in an already consolidated and mature industry, combining a differential business model with the development of a pioneering concept: non-textile fashion.
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How can a global fashion retailer use its physical stores to fuel digital growth? This session shares how we work with mobile apps, customer loyalty and regional relevance to build a seamless experienc ...
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How can fashion solve real day-to-day problems? In this talk, we will explore how textile technology and functional design are revolutionizing the industry. From fabrics that don't stain to ...
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In this talk I will share my personal experience in starting a business, highlighting that the entrepreneur's path is paved with both successes and failures. I will talk about common mistakes when starting a ...Speakers
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Despite the unstoppable growth of ecommerce in Spain, we are facing a turning point: either you scale your brand beyond the borders or you will be left behind. In this session, Oscar Nogueras will show how to ...
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Kelme applies a methodology based on performance and data to improve your ecommerce. In this talk you will learn about the tools, processes and key learnings to scale your conversion without losing identity and ...
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ZigZag will present new research based on thousands of Spanish consumers, revealing key data and solutions for the most common return habits. In a market where more than 1 in every ...
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This talk reveals how to combine influencers, celebrities, user-generated content (UGC), medical marketing and digital performance to scale a brand from scratch and build a s ...
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Discover how Eureka Kids transformed the online shopping experience with Doofinder's new AI Assistant. A true story of how the conversation between user and technology can guide, inspire ...
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Data is a strategic asset in Retail, and especially in Ecommerce. Leading figures from different sectors will explain how to take advantage of insights to anticipate trends, personalize the ex ...
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Flexibility and customization in financing and payment methods are no longer an extra, they are the key to better loyalty. In this talk we will show you the numbers and success stories that demonstrate the ...
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AgriEuro, a leading brand in its sector, has managed to consolidate its position as a reference throughout Europe. Thanks to its collaboration with seQura, in the Spanish market, it has achieved an increase in turnover of more than ...
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Let's be honest: getting clicks is getting harder and harder. Much harder. Marketers around the world are facing the same harsh reality: advertising costs continue to rise, and the ...
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Artificial intelligence is revolutionizing every area of business and industry we know. In the field of customer experience, not only is the ability to make sense of the customer's experience important, but also the ...
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In this session we will explore how leading brands are transforming their reputation management thanks to artificial intelligence and advanced Social Listening. Through real cases, we will show ...
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Klarna is transforming the shopping experience and driving growth for Spanish brands in eCommerce. With AI-powered, flexible payment solutions, we help businesses boost conversions, enhance customer l ...
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Shopping online as if you were in the physical store: the case of MISAKO with Doofinder AI AssistantIn this talk, we will explore how conversational artificial intelligence can improve the online shopping experience. Learn how to take the relationship with your customer one step further, offer recommendations for ...
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The AI upgrade is here. For too long, retailers have relied on guesswork to manage complex omnichannel catalogs. The retail market is evolving, and this is no longer an option. Tweakwise, the AI-driv ...
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In an increasingly competitive online marketplace, the delivery experience is becoming a key factor in building customer loyalty. Be Levels and CTT Express will share how the express parcel service can be ...
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Artificial intelligence is transforming all sectors, including real estate. VIVLA, a scale-up pioneer in exclusive home co-ownership, will show how it is incorporating AI ...
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Zia is the artificial intelligence that lives inside Zoho applications and is transforming the way companies of all sizes work. In this 20-minute session we will tell you ...
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In an increasingly competitive market, having memorable digital experiences is key to attract and retain our customers. Discover how to do it with hiberus and adobe commerce as a se ...
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Power your social media advertising with dynamic product ads and stunning visual creatives. Join this Channable session to find out all about the importance of social media ads and the ...
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Do you want to know how Disruptivos has helped a B2C eCommerce to improve its ROI by migrating to Mailchimp and implementing a system of automations and advanced segmentations? Come to our conference ...
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In this paper, Ramón García addresses the need for cities to evolve in order to integrate logistics activity in an efficient, sustainable and orderly manner. He argues for a paradigm shift: no longer ...
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In this round table, experts will analyze how e-commerce logistics is facing the challenges of online sales. Key issues such as last-mile optimization, solutions for the last mile, and the ...
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We will explore how L'Oréal Paris and SAMY revolutionized its digital strategy with a live shopping action in TikTok during MBFWMadrid. From backstage, we turn entertainment into a ...
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Discover how EGO adopted a headless approach with Commerce as the engine of its high-performance digital experience. With a customized interface, six localized stores and ultra-fast uploads, log ...
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Dynamic session where Singularu shares how it has expanded its presence to 27 marketplaces in 10 countries while maintaining speed, margin and control with Lengow. Its expansion playbook will be unveiled: prioritizing ...
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The internal development of Smile.CX's proprietary technology has enabled the creation of a flexible and scalable architecture, capable of integrating with existing technology ecosystems and adapting to the needs of the ...
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We will see how AI can help you improve your SEO/GEO positioning, optimize Google Ads campaigns and automate internal tasks such as product, image and content management, in order to achieve a more efficient ...
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Payment orchestration is the solution to an increasing complexity in the management of payments by companies selling online.New payment methods, new PSPs and new acquirers make it increasingly ...
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Panel discussion about real GenAI and automation projects, where project challenges and lessons learned and their impact on the business will be shared, from three critical points of view: the ...
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I will share the reality of scaling a brand as an entrepreneur, facing expectations and challenges of multinationals but with resources and startup team. I will analyze tactics and real examples ...
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The presentation by Carlos Martinez, CEO of Epinium, the eShow, entitled: The future of e-commerce is AGENTIC, will address the paradigmatic disruption that Generative Artificial Intelligence (GAI ...Speakers
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In this keynote, Weider and Skeepers will share how they are leveraging the potential of TikTok Shop to connect with new audiences and generate conversion through authentic and strategic content ...
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In this presentation, Lorena Romero will share the keys she applies to SEO in a large-scale international ecommerce: how to manage languages, web architectures, content and technical changes.
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Discover how to enhance your advertising effectiveness, expand internationally, and build a strong category presence using Amazon Ads solutions and AI-powered tools. This engaging panel brings togethe ...
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The world of content creators has become a key driver to connect with new audiences. In this roundtable, moderated by Ismael El-Qudsi (CEO and co-founder of Internet Repú ...
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Content has become one of the most effective tools to capture, connect and convert in the digital channel. In this presentation, Rubén Ramírez, Head of Marketing and Communication at Fitne ...
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In this talk I will share how we at Node Living have faced a process of accelerated growth, incorporating buildings of more than 1000 units in a portfolio that previously did not exceed 200 units.
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Generative AI is revolutionizing mobile marketing by enabling the creation of personalized, real-time content. The challenge going forward is the dependency between automation creates ...
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In an increasingly dynamic digital environment, relying on a single acquisition channel is a risk no brand can afford. In this session, we will explore how to build a multi-channel strategy ...
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With Eva López rainmakers, Head of PMO and Luis Carvajal, General Manager at Pepecar.The Pepecar platform details how it broke the paradigms of opacity in car rental, turning the car rental ...
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We will see how to manage the digital strategy of one of the largest Spanish-speaking launches in the world of infoproduction. Combining the right data collection with a panel where you will be able to ...
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In this session we explore the present (and future) of SEO for eCommerce, analyzing how the most advanced online stores are adapting their strategy to an environment where search no longer happens s ...
Sponsors
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The Insitut Català d'Oncologia (ICO), with the help of Var Group, has a new mission-critical platform for its healthcare environment that guarantees data security and continuity of the system ...
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Discover how to strengthen your technological resilience and ensure the continuity of your operations thanks to infrastructures capable of withstanding failures, adapting to changes and maintaining services at the same time ...
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In an environment where cloud infrastructure and automation are advancing faster than strategy, organizations face a new challenge: turning technology and data into growth.
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We explore the latest news from the OpenAPI foundation, including the latest current and future versions of OpenAPI, and the new Arazzo and Overlay specifications.
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Pure cloud or hybrid? 2025 marks the return of hybrid infrastructure as the best strategy for business continuity. We will analyze how to optimize your Disaster Recovery in Cloud environments....Speakers
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Habitium, a leading DIY and home e-commerce company, faced an operational challenge: to efficiently manage the generation of content for thousands of products. With Apser's support, it implemented ...
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The roundtable will address how digitalization, cloud technologies and Artificial Intelligence are redefining the healthcare ecosystem. Experts from the clinical, technological and institutional ...Speakers
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MasOrange's Cloud services are based on customer proximity and a flexible multi-cloud strategy, designed to adapt to the particularities of each business. We combine the value of ...
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This paper presents a successful case of digital transformation in a VUCA environment, focused on the complete migration to the public cloud with Microsoft Azure. Through the experience accumulated in m ...
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The presentation will analyze the Move to Cloud trends, highlight the value of FinOps as a methodology for managing costs, and present Todo En Cloud's proposal to provide a pragmatic approach to managing costs, as well as the ...Speakers
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Airbnb continues to transform the way we travel and discover new destinations. Increasingly, rural locations are receiving new visitors every year thanks to the hospitality offer ...
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Demystifying A/B Testing: An explanation on what A/B testing is and why it's a gold standard for evaluating AI tools in production Case Studies in Action: Real-world examples of A/B testing different ...
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In this roundtable, three industry leaders will share practical tips to help protect the margins of an online business. They will address how to correctly calculate the TCO, hidden costs ...
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In many international expansion plans, payments are treated as a purely operational aspect. However, choosing the right payments strategy can make the difference between growing or staying ...
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Take away ideas that can be activated in your e-commerce to apply AI with real results in your bottom line.Speakers
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eCommerce is no longer just about fast and efficient transactions; today the real challenge is to build digital experiences that connect emotionally with the customer. In an environment where ...Speakers
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Habitium's CEO will explain how they have built an ecommerce specialized in the home and garden sector without own warehouses, without physical offices and with a 100% remote team. He will share the keys to ...Speakers
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The future of experience is being reshaped by AI, data, and intelligent operations. This session explores how agentic AI and rapid innovation unlock seamless, adaptive journeys that connect people, pr ...
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For years, Zalando has been using AI and machine learning to deliver a more personalized experience to its customers and support its partners in their business. With the rise of generative AI ...
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Discover how to take your ERP beyond its traditional boundaries by integrating APIs and connecting with external solutions. In this lecture we will explore how to turn your ERP system into a ...
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For years, ranking has been our SEO compass. Today, that compass is broken. The irruption of AI, the rise of advertising and knowledge panels have turned the "first position" into the "first ...
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This round table will address the main logistical challenges in the distribution of goods for e-commerce, such as last mile, delivery times and operating costs. It will also discuss the ...
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Víctor and Iñaki give us the keys to efficiently combine digital marketing techniques and tools aimed at improving conversion and recurrence in e-commerce, enhancing them with the best digital marketing ...
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With Aleix Valls, managing director at WeArtificial and Luis Paredes, Sr Manager Artificial Intelligence at Suntory Global Spirits.discusses how Artificial Intelligence is driving the transition from ...
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In an environment dominated by data, this talk proposes to vindicate intuition - that mix of experience, empathy and curiosity - as the key to better decisions. How to balance the power of data with ...
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Managing a mission critical back-end system in K8s possess numerous challenges to face. From platform creation and maintenance to deploying, running, and updating the application to deliver end busine ...
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Discover how the opinions of your customers can drive much more than your reputation. In this session, we will explore real cases of companies that have transformed trust into tangible growth ...
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A smooth checkout process reduces abandonment and improves conversion, there is nothing worse than losing a sale because of a payment problem. We explain in detail the key factors to optimize the checkout ...
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Running companies in today's fast-changing digital ecosystem is more complex than ever. Artificial intelligence - from generative models to analytics tools, automation ...
Sponsors
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The drop in eCommerce web traffic is a fact and is intensifying with the arrival of large LLMs. In a post-Google digital landscape, where visibility and product discovery are increasingly ...
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The mobile channel has established itself as the core of the relationship between brands and customers. But the key is not only to have a presence, but also to know how to convert data into decisions, experiences into habits and ...
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ZigZag will present new research based on thousands of Spanish consumers, revealing key data and solutions for the most common return habits. In a market where more than 1 in every ...
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Discover how agentic artificial intelligence is revolutionizing the way companies design and deliver experiences. In this session, we will introduce you to the levels of expe ...
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What differentiates brands that stagnate from those that multiply by 10 their turnover in record time? An express session for brands that already sell... but want to play in another league without mitigating their ...
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Discover how Scalapay and Visa are revolutionizing the way we pay. In this talk, you'll learn how the union between an innovative fintech and a leading global network is creating innovative payment experiences that ...
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The paradigm of online positioning is changing radically. With the irruption of generative artificial intelligence and the recent transformations in Google's algorithm, the strategi ...
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Descubre cómo Laagam ha acelerado su crecimiento gracias a la financiación alternativa de Wayflyer. Compartiremos cómo Wayflyer permite a las marcas de eCommerce invertir en stock, marketing y expansi ...
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The irruption of Artificial Intelligence is completely redefining information consumption and audience habits. This lecture will explore the transformation of the media and the ...
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International digital marketing tips: what to consider at each stage, from initial expansion to maturity.
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We invite you to our talk to learn how to get the most out of Mailchimp through integrations with eCommerce platforms, CRMs, advanced segmentations and automations for your business....
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With more platforms, channels, data, and privacy regulations than ever before, adopting a smart, compliant approach to technology is critical. This session explores the challenges brands face today in ...
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App Marketing platforms, such as MMPs (Mobile Measurement Partners), are transforming the measurement and application of key KPIs such as Churn, Lifetime Value and Net Promoter Score. The utility of ...
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The growing adoption of conversational AI responds to the need for companies to connect with their customers on the channels already used by their users, such as WhatsApp, the most popular messaging app ...
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On the surface, your marketing looks strong - your brand is present, your message is clear, and your strategy is well-executed. Yet something is quietly holding your revenue back. Most marketers never ...
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Introduce D2C S-Curve framework and the 5-Stage Personalization Maturity Model as tools to scale. Unlock real value - without overspending - by aligning personalization efforts with the actual maturit ...
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