How to transform regulatory compliance into trust, innovation and sustainable growth.

Gabriel Valverde's presentation will show how companies can turn the challenges of artificial intelligence into strategic advantages. Through real examples from different industries (retail, banking, insurance, utilities, logistics and public sector), he will expose the problems that AI generates when implemented without proper governance and methodology -from millionaire losses and regulatory sanctions to irreversible reputational damage-. In contrast, cases will be presented where well-designed AI, aligned with principles of ethics and traceability, multiplies results, builds customer loyalty and avoids risks. The session will also introduce an innovative methodology based on systemic environments of intelligent agents, inspired by systemic psychology, which allows the creation of auditable and robust AI architectures aligned with the European AI Act criteria. The key message: regulatory compliance is not a limit, but the starting point to lead with confidence in the AI era.