This paper presents a critical and realistic view on the adoption of artificial intelligence in organizations. Through a direct approach, it is an invitation to abandon eternal pilots and proofs of concept without impact, to focus on the productivization of real, scalable solutions with a tangible return. Through practical examples, real-world learning and a business-oriented approach, it addresses how to break the barrier between the lab and the operation. Our "pink pill" symbolizes the necessary awakening to stop playing with AI and start using it with purpose, responsibility and results. What about you? Which pill will you choose?