Cloud & AI Infrastructure
Cyber Security World
Big Data & AI World 
Data Centre World 
Technology for Marketing
E-Show Madrid
HR TechnologiesTech Show Madrid
Journey to Cloud - Customer Experience
30 Oct 2025
CLOUD KEYNOTE THEATRE
This paper presents a successful case of digital transformation in a VUCA environment, focused on the complete migration to the public cloud with Microsoft Azure. Through the experience accumulated in more than 200 projects managed from a Project Management Office (PMO), the main technological, organizational and strategic challenges involved in a 100% cloud transition are addressed. The presentation combines a technical, management and business vision, highlighting how to align technology with business objectives to generate real and sustainable value.
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