Tech Show Madrid

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Panel discussion: How to measure the ROI of new AI strategies

29 Oct 2025
AI KEYNOTE THEATRE

We will discuss the complexities of evaluating the return on investment in emerging technologies, such as generative AI. What are the uncertainties inherent in their implementation, as, while promising, they can result in unpredictable and difficult to quantify outcomes. Approaches to navigating this constantly evolving landscape will be discussed.

Speakers
Unai Obieta, Director AI Directors/Board Member - AI - Network
Francisco Escalona, CDO - Carrefour
Manuel Thomas, CDO - Securitas
Diana Diaz, CDO - MERZ PHARMA
Jesús Oliva, Head of Data Science & AI - CEPSA

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