Tech Show Madrid
From manual copy to automation with AI: how Habitium transformed its catalog with Apser
Habitium, a leading DIY and home e-commerce company, faced an operational challenge: to efficiently manage the generation of content for thousands of products. With Apser's support, it implemented a solution based on generative artificial intelligence that has made it possible to automate the creation of catalog descriptions, improving the consistency, scalability and efficiency of the process.