Speakers


Alejandro de la Cruz López
Lead Data Engineer,
Astrafy
Alejandro de la Cruz López is a Data Engineer and Data Product Leader specializing in data strategy, engineering, and product development. As Lead Data Engineer and a founding member of Astrafy Spain, he builds and scales data platforms, leads the Data Engineering team, and delivers end-to-end strategies and governance frameworks that help startups and enterprises turn data into decisive action. He began his career at a pioneering climate-tech analytics startup, experience that shaped his focus on impactful, real-world outcomes. Recognized by Google as a Cloud Champion Innovator in Data Analytics and a Google Developer Expert for Google Cloud, Alejandro is also a committed community builder - sharing insights through talks and articles and organizing dbt meetups to advance best practices in data engineering, AI, and analytics.
Sessions
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29-Oct-2025DATA & AI THEATREAI Can't Fix Bad Data Strategy-But Data Strategy Can Fix AI