Without data there is no AI... Some organizations may have thought that the way to automation or knowledge to make better decisions was to deploy the latest LLM, but the truth is that if you do not have quality data, nor a platform that allows you to govern, standardize, secure, integrate and process it correctly; your AI projects will only be an expense, frustration and a lost opportunity. Therefore, in this roundtable, we will discuss the challenges and difficulties, as well as the best strategies, for the use of data and the development of effective AI solutions.