As Arthur C. Clarke said, any sufficiently advanced technology is mistaken for magic, and this is certainly what has happened to the artificial intelligence being developed in recent years. In this roundtable we discuss the latest frontiers of AI in companies: the new LLM, the development of AI Agents and the future of this technology; but also putting on the table other major challenges such as awareness, the dangers and fears that AI generates, education, or change management within companies: elements that can be key for technology to become an ally and not an enemy.