Since 2023, AXA has integrated Generative AI as a strategic lever for transformation, aiming to demonstrate a concrete RoE. AXA's approach is currently based on three pillars: identifying high-impact Use Cases with business teams, selecting suitable solutions, and rapid large-scale industrialization through employee cultural adoption and a clearly defined methodology.

 Applications are already deployed across all functions of the Headquarter. Furthermore, AXA is also exploring advanced technologies beyond simple GenAI with its LLM SecureGPT solution but also uses RAG in its daily operations. Finally, Agentic AI is in the exploration phase with the aim of automating end-to-end processes.

 To go further, AXA is organizing the industrialization of its Use Cases based on continuous iterations, integrating team acculturation to maximize the impact of a massive deployment. Finally, the robust governance framework established, and the accountability of the businesses ensure a measurable, qualifiable, and quantifiable ROI.