E-SHOW Program

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ESHOW KEYNOTE THEATRE
Sponsors Salesforce
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    The case of Black Limba: how our metrics improve when we treat people as people - not data. In an environment dominated by automations, algorithms and infinite dashboards, this ...
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    How Digital Commerce is becoming a closed-loop end-to-end consumer channel How will the evolution of AI power us to win Where is the immediate future heading
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    How can a global fashion retailer use its physical stores to fuel digital growth? This session shares how we work with mobile apps, customer loyalty and regional relevance to build a seamless experienc ...
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    How can fashion solve real day-to-day problems? In this talk, we will explore how textile technology and functional design are revolutionizing the industry. From fabrics that don't stain to ...
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    This lecture rescues traditional marketing strategies that are still effective today, such as word of mouth, advertising in print media (brochures, newspapers), point of sale merchandising, and other marketing strategies that ...
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    The CEO of Pādel Nuestro, Sascha Beyer, will explain how a company that started delivering rackets from car trunks in a small city of Spain has become the leading international padel omnichannel retai ...
ECOMMERCE STRATEGIES THEATRE
Sponsors Doofinder
  1. ECOMMERCE STRATEGIES THEATRE
    ZigZag will present new research based on thousands of Spanish consumers, revealing key data and solutions for the most common return habits. In a market where more than 1 in every ...
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    Flexibility and customization in financing and payment methods are no longer an extra, they are the key to better loyalty. In this talk we will show you the numbers and success stories that demonstrate the ...
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    Let's be honest: getting clicks is getting harder and harder. Much harder. Marketers around the world are facing the same harsh reality: advertising costs continue to rise, and the ...
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    Artificial intelligence is revolutionizing every area of business and industry we know. In the field of customer experience, not only is the ability to make sense of the customer's experience important, but also the ...
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    Klarna is transforming the shopping experience and driving growth for Spanish brands in eCommerce. With AI-powered, flexible payment solutions, we help businesses boost conversions, enhance customer l ...
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FUTURE OF COMMERCE THEATRE
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    Artificial intelligence is transforming all sectors, including real estate. VIVLA, a scale-up pioneer in exclusive home co-ownership, will show how it is incorporating AI ...
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    In this paper, Ramón García addresses the need for cities to evolve in order to integrate logistics activity in an efficient, sustainable and orderly manner. He argues for a paradigm shift: no longer ...
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    In this round table, experts will analyze how e-commerce logistics is facing the challenges of online sales. Key issues such as last-mile optimization, solutions for the last mile, and the ...
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    We will explore how L'Oréal Paris and SAMY revolutionized its digital strategy with a live shopping action in TikTok during MBFWMadrid. From backstage, we turn entertainment into a ...
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    Discover how EGO adopted a headless approach with Commerce as the engine of its high-performance digital experience. With a customized interface, six localized stores and ultra-fast uploads, log ...
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    E-commerce is undergoing an accelerated transformation. Brands and retailers are facing increasing competition, changes in consumer behavior and the growing complexity of the e-commerce ...
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    The in-house development of Smile.CX's proprietary technology has enabled the creation of a flexible and scalable architecture, capable of integrating with existing technology ecosystems and adapting ...
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    Payment orchestration is the solution to an increasing complexity in the management of payments by companies selling online.New payment methods, new PSPs and new acquirers make it increasingly ...
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ESHOW KEYNOTE THEATRE
Sponsors Salesforce
  1. ESHOW KEYNOTE THEATRE
    Airbnb continues to transform the way we travel and discover new destinations. Increasingly, rural locations are receiving new visitors every year thanks to the hospitality offer ...
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    Demystifying A/B Testing: An explanation on what A/B testing is and why it's a gold standard for evaluating AI tools in production Case Studies in Action: Real-world examples of A/B testing different ...
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    How Create has altered the rules of the game in an already consolidated and mature industry, combining a differential business model with the development of a pioneering concept: non-textile fashion.
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    Habitium's CEO will explain how they have built an ecommerce specialized in the home and garden sector without own warehouses, without physical offices and with a 100% remote team. He will share the keys to ...
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    For years, Zalando has been using AI and machine learning to deliver a more personalized experience to its customers and support its partners in their business. With the rise of generative AI ...
ECOMMERCE STRATEGIES THEATRE
Sponsors Doofinder
  1. ECOMMERCE STRATEGIES THEATRE
    Discover how to take your ERP beyond its traditional boundaries by integrating APIs and connecting with external solutions. In this lecture we will explore how to turn your ERP system into a ...
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    This round table will address the main logistical challenges in the distribution of goods for e-commerce, such as last mile, delivery times and operating costs. It will also discuss the ...
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    Víctor and Iñaki give us the keys to efficiently combine digital marketing techniques and tools aimed at improving conversion and recurrence in e-commerce, enhancing them with the best digital marketing ...
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    Managing a mission critical back-end system in K8s possess numerous challenges to face. From platform creation and maintenance to deploying, running, and updating the application to deliver end busine ...
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    Discover how the opinions of your customers can drive much more than your reputation. In this session, we will explore real cases of companies that have transformed trust into tangible growth ...
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    A smooth checkout process reduces abandonment and improves conversion, there is nothing worse than losing a sale because of a payment problem. We explain in detail the key factors to optimize the checkout ...
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    Running companies in today's fast-changing digital ecosystem is more complex than ever. Artificial intelligence - from generative models to analytics tools, automation ...
FUTURE OF COMMERCE THEATRE
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    The mobile channel has established itself as the core of the relationship between brands and customers. But the key is not only to have a presence, but also to know how to convert data into decisions, experiences into habits and ...
  3. FUTURE OF COMMERCE THEATRE
    ZigZag will present new research based on thousands of Spanish consumers, revealing key data and solutions for the most common return habits. In a market where more than 1 in every ...
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    What differentiates brands that stagnate from those that multiply by 10 their turnover in record time? An express session for brands that already sell... but want to play in another league without mitigating their ...
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    Power your online store with artificial intelligence. Automate content creation, improve your SEO and reach more customers with less effort. A smarter way to grow your e-comm ...
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