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Younger consumers are transforming the digital funnel toward conversational experiences, AI-assisted decisions, and a model where algorithmic relevance weighs heavily.
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The evolution of email as a marketing channel involves artificial intelligence, advanced data management, and hyper-relevant experiences that redefine the relationship between brands and au ...
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Technological sophistication and advanced segmentation are becoming critical factors in maintaining relevance and building valuable relationships in professional markets. In the B2B ecosystem...
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The convergence of artificial intelligence, immersive experiences, and personalization is driving a new paradigm in digital commerce, where social interaction and virtual experimentation connect...
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Do you know how to turn every conversation into a sales opportunity? B2Chat is the intelligent platform that centralizes your multichannel messages (WhatsApp, Instagram, web...) and automates them with chatbot ...
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By Gonzalo Torres, GM Shopify in Spain Artificial intelligence has left behind the stage of futurism to become a real lever of business transformation. It is no longer the heritage of ...
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By Gonzalo Torres, Country Lead, Shopify Spain | September 2025 Black Friday and the Christmas campaign are not improvised. Last year, Shopify merchants in Spain saw their sales soar by 5 ...
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E-commerce in Spain is facing its biggest regulatory revolution in decades. Verifactu is not just another tax obligation: it is a paradigm shift that will force the reporting of every ...
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catworkx: global impact, local expertise in Spain Digitalization is no longer an option, but the key to compete. Spanish companies need to gain efficiency, reduce costs and respond with ...
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AI and big data to boost ecommerce searches The fluidity of the shopping experience is today a must for the success of any ecommerce. In this context, EcommFinder highlights how ...
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Automating and generating multilingual content to communicate better and sell more in other markets Connecting with global customers requires much more than translating: it requires understanding how global customers think and how ...
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BigCommerce Holdings, Inc. (Nasdaq: CMRC), a leading open SaaS e-commerce platform for B2C and B2B businesses, today announced the launch of its new parent brand, Commerce, and the official change of ...
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The retail sector in Spain is undergoing a decisive transformation: the adaptation to new tax obligations. The Verifactu Law establishes that all operations must generate unalterable invoices ...
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In 2025, e-commerce has reached a maturity that imposes new requirements: more speed, more precision and the ability to connect to a multitude of channels and tools. Behind this growing ...
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The e-commerce ecosystem is going through one of its most complex moments: never before has there been such a wide range of platforms to create and manage an online store. The variety is so wide that ...
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By Marcelo Núñez, Intuit Mailchimp Spain The key to effectively reaching holiday shoppers is to understand where consumers are physically, emotionally and culturally. Our ...
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In a digital context where competition is intensifying every day, brands and retailers need solutions that allow them not only to be present in multiple channels, but also to stand out ...
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In an increasingly competitive market, a fast, secure and optimized online store is a must. However, many companies are faced with technical problems, high maintenance costs and high ...
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Product photography is no longer exclusive to professional studios. With the launch of the ALPHASHOT PRO G2, an innovative compact photo booth equipped with artificial intelligence, the ALPHASHOT PRO G2 has ...
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In today's competitive e-commerce environment, it is vital to reduce fulfillment costs without compromising service quality. This article explores practical strategies and key ideas for ...
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Ontranslation revolutionizes the creation and translation of product data sheets with a new service that combines the potential of artificial intelligence with the quality and sensitivity of its team of linguists ...
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Since its launch in 2020, the TIC Negocios portal, developed by the Madrid Chamber of Commerce, has emerged as an essential tool for companies, SMEs, micro-SMEs, entrepreneurs and star ...
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Creating your own marketplace is a trend that has been accentuated since the health crisis: online sales are the new gold mine for retailers. The closure of physical stores has forced retailers to ...
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Who says that the latest technologies in the eCommerce sector are only available to a few? Motive.co proves that you can have access to a search solution like the one used by the major e-commerce ...
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RegalosPublicitarios.com is a B2B reference in personalized gifts for companies and promotional items. Since its creation, they have relied on PrestaShop which, with its adaptability and versatility, has ...
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Embarking on the path to digital leadership has become an inescapable obligation for any brand on the planet. Today, it is paramount for products to stand out in a visual showcase and to be ...
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Insider launches Sirius AI™, a generative AI solution for marketing and customer experience. Discover how Sirius AI™ increases productivity, automates tasks and creates personali ...
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Today, collaboration between brands and influencers has become a fundamental pillar for Digital Marketing. In fact, Influencer Marketing offers a number of unique advantages, such as the ...
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Discover the growing influence of Retail Media in Spain, a phenomenon that is transforming the way brands and retailers engage with consumers online. From s ...
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That ecommerce has brought about a worldwide revolution in commercial operations is a statement that has become an old one. However, did you know that virtual cards are experiencing their best moment? In Spain ...
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Brico Depôt Iberia will launch its marketplace in Spain in the second half of this year with "the lowest commission in the market" and will be integrated into the company's ecommerce. The company has explained ...
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Fifty-seven percent of e-commerce shoppers in Spain have used an express delivery application, a figure very close to the 60% of consumers worldwide who have opted for these tools, according to a ...
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The international consulting firm McKinsey & Company has elaborated the report 'Value Creation in the Metaverse', which presents the potential of this new business model to create value in the ...
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The success of an ecommerce shopping experience is that the consumer comes back to buy from you, but it doesn't end with the payment in your online store. A transparent and fast logistics process is essential for a successful ecommerce ...
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Ecommedia has established itself as a strategic partner for European brands looking to grow in Europe and Asia. Its Global Growth methodology integrates strategy, marketing and logistics to boost the integration of the ...
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American Express Business Platinum helps companies drive their digital transformation: optimizes cash flow, converts spending into Membership Rewards points and adds travel benefits, including ...