Test program

Evolutio will explore how augmented agents and Agentic AI are transforming the management of digital systems, making it possible to automate complex tasks, optimize processes and improve efficiency ...

The evolution of Cloud and AI services represents a challenge of efficiency from a cost management perspective, but also, increasingly, a challenge of sustainability, reduction of the cost of the ...

The coexistence of clouds, environments and systems is imposed on organizations to accelerate digitization and meet any requirement. However, guaranteeing privacy, security and ...

In a world where cloud and artificial intelligence are advancing at an unstoppable pace, the real competitive advantage lies not just in adopting new technologies, but in how they are orchestrated to create ...

Artificial intelligence is set to be the new engine of digital infrastructure, but are datacenters and networks ready to operate at that scale? In this paper, we will explore ...

In-Store Media, a Spanish multinational specialized in omnichannel Retail Media, needed an integrated cloud solution to ensure high availability and 100% optimized performance. ACK ...

This presentation addresses the essential factors for designing optical infrastructures in AI and Cloud environments. Based on real projects, Solid Optics will discuss the selection of transceivers, the ...

Mobility is undergoing an accelerated transformation thanks to the potential of artificial intelligence and cloud computing. This roundtable will bring together key industry representatives to analyze the ...

Organizations face the challenge of ensuring security, regulatory compliance and business continuity in an increasingly complex and demanding environment. Through real cases in industry, ...

In an increasingly fast-paced business environment, where the pressure to be more productive coexists with the need for genuine human collaboration, this paper will introduce the concept of the "co-pilot ...

Case study in which an Adaptavist expert will detail the contribution within the framework of the digital transformation of the historic company Osborne thanks to the implementation of ITSM processes in ...

Discover how Cloud and Generative AI are transforming the insurance claims process. We'll explore real-world applications, focused in automated coverage checks, and discuss how GenAI is paving the way ...

The situation of cybersecurity regulation at European level and how the regulation and the different frameworks affect the space sector. As a use case, the PNT programs will be presented (Posiciona ...

During this session we will share how SOCs are gaining autonomy and how artificial intelligence is revolutionizing cybersecurity. We will explore how advanced automation and collaboration ...

The biggest challenge in cybersecurity is no longer just technical, but human. In this session, Risi will share how, together with SoSafe, he has transformed his teams into the first line of defense against cybersecurity attacks and ...

Every day there is news of cyber-attacks, can we be calm? Francisco Javier Farfán assures that there is no magic recipe, but after years dedicated to cybersecurity, he has learned great ...

As companies adopt more SaaS solutions, their critical data becomes more dispersed and risks increase. Many rely on integrated backups, not considering that these are not always ...

Can digital identity be more than just a login system? In this talk we explore how smart identity management helped Su Red solve critical business challenges and accelerate ...

Orange's DigitalSOC: AI-assisted analysts, use cases and playbooks that accelerate detection, containment and remediation, dramatically reducing MTTR.

Discover how Object First improves the performance, security and simplicity of Veeam customers' backup environments. In this webinar we will explore the fundamentals of Object ...

AI assistants are coming to enterprises and with them also come new risks, such as prompt injection. In this session, Hornetsecurity will show how it is developing AI.MY, its AI assistant, to ...

Uniway, together with Sygnia, will present a success story in this presentation that will offer a comprehensive perspective to face cyber-attacks, making quick and strategic decisions that allow mitigating cyber-attacks and ...

Everyone talks about AppSec maturity, but let's be real: most programs hit a wall. You've bought the tools. You've got the dashboards. You're running scans. But vulnerabilities keep piling up, devs do ...

How Var Group transforms cybersecurity into a more effective and human experience. Our inclusive SOC, with diverse and globally connected teams under the Follow the Sun model, ensures protection and ...

Small and medium-sized businesses today face the same challenges as large corporations, but without their resources and structures. From ransomware attacks to the complexities of the cloud, they ...

In a context where digital threats are growing in complexity and speed, cybersecurity can no longer be the sole responsibility of the CISO, nor does it consist only of protecting systems, but also of anti ...

This panel will address the challenges and opportunities presented by the transposition of the NIS2 Directive to Spain. Specifically, we will focus on several aspects of the NIS2 Kit that we have prepared from ...

This paper presents a critical and realistic view on the adoption of artificial intelligence in organizations. Through a straightforward approach, it is an invitation to abandon the pilot ...

AI agents are moving beyond the limited role of conversational assistants to become true digital collaborators capable of executing tasks, making decisions and adapting to s ...

The future of artificial intelligence is being written right now. Are we ready to be a part of it, or will we be left behind. Because AI can transform everything we know, but will we ...

The session will explore how Artificial Intelligence is transforming the management of small and medium-sized businesses, driving their efficiency, profitability and new growth opportunities. View ...

Since 2023, AXA has integrated Generative AI as a strategic lever for transformation, aiming to demonstrate a concrete RoE. AXA's approach is currently based on three pillars: identifying high-impact ...

How can we take advantage of AI and cutting-edge LLM technologies to improve our applications, with affordable prices and always respecting confidentiality? In this talk we will move to the ...

We will talk about the complexities of evaluating the return on investment in emerging technologies, such as generative AI. What are the uncertainties inherent in their implementation, since, although ...

There is a big increase of overstating or misrepresenting how AI can solve business problems. This often results in solutions misaligned to business strategy that appear more innovative or competitive ...

The latest developments in Agentic Flows and AI Agents offer the possibility of intelligently automating the back/front office of companies. With the need for HITL (Human in the Loop), is it possible to ...

As Arthur C. Clarke said, any sufficiently advanced technology is mistaken for magic, and that is surely what is happening to the artificial intelligence that is being developed in the last few ...

Explanation of the challenges involved in adopting AI in a company such as Línea Directa.

Artificial intelligence is redefining workforce management, but the real change happens when it is put at the service of people. This session will show how the AI suite of agents ...

Discover how data intelligence and AI transform second-hand furniture into first choice. From targeting to insights on customer preferences, we'll explore how the platform can be ...

How the pharmaceutical industry can safely scale the use of AI and machine learning across the entire drug lifecycle, from preclinical research to the production processes, and how it can ...

How to transform regulatory compliance into trust, innovation and sustainable growth. Gabriel Valverde's lecture will show how companies can turn the challenges of intelligence into a ...

In the new paradigm of retail, eCommerce and industry it is critical to rely on timely decisions. Who decides, when and for what purpose. Leading companies are building authentic and ...

In a context where business demands immediacy and flexibility, traditional data governance models have become obsolete. This panel will address how organizations are evolving their data governance ...

Witness how ChatGPT is revolutionizing logistics in real time. In this keynote, see eRAG connect ChatGPT directly to live operational data, transforming it into an intelligent logistics copilot that u ...

AI conversational agents are no longer a distant promise, but a tangible reality for today's enterprises. ElevenLabs, a global leader in AI audio and voice, will show how these solutions can ...

- From the moment we wake up to the moment we go to sleep, AI and Big Data are present in our decisions: from the smart alarm clock to content recommendations before bedtime. - N ...

AI won't save your business if your data is chaotic, siloed or misaligned. In this session, we'll look at why even the best AI models perform poorly without an e ...

We will explore how artificial intelligence is transforming the work environment to make employees' lives easier. We will cover AI tools that improve productivity, optimize co ...

The Agentic City concept, developed through the MAIA (Madrid Artificial Intelligence) initiative of the Madrid City Council, transforms the way in which citizens interact with citizens in the city and the ...

Live Demo: Var Group Cognitive Analytics Platform Cognitive analytics transforms the interaction with data: automatic reports, clear narratives and scenario simulations provide answers to the most complex ...

A review of the power first strategy that is required to address the growth in the DC Cloud and AI market

In this session we will present an advanced access control and intelligent light signaling solution, designed to increase operational efficiency, security and traceability in environments where there ...

Artificial intelligence is transforming industries at unprecedented speed, acting as a catalyst for innovation and competitiveness. As AI capabilities ...

A strategic look at IT infrastructure modernization through Edge Computing, Colocation and Hyperscale environments. The session will address how these technologies integrate to better ...

Artificial Intelligence demands infrastructures capable of handling huge thermal loads. Rittal presents its In-Row direct liquid cooling (DLC) solution, capable of dissipating up to 1 MW and ...

As Europe becomes increasingly ready for large-scale AI deployments, the race for capacity intensifies. Who will emerge ahead, and who can develop compelling, self-evident business cases when factors ...

Europe's digital fate is being rewritten at exponential speed, and most organizations are preparing for a future that no longer exists.In this visionary keynote, Joerg Weishaupt, the CEO of Malogica S ...

The promises of liquid cooling and thermal modularity only create value when execution and commissioning validate every design assumption. In this session, Nathan Kollatz shows how Motivair's applied ...

In this panel we will have the vision of companies with consolidated experience, as well as emerging companies to discuss how interoperability and the expertise of people and services transform the way they operate and ...

With the imminent opening of the second campus in Madrid, in this talk Tiago Silva will address how Data4 responds to the challenge of growing by building and operating sustainable Data Centers ...

The growing demand for data centers forces owners and developers to make critical decisions quickly. However, siting and design reviews are often slowed down due to the ...

Where should the world's next big AI factory be built? In this session, we will explore why Iberia stands out as the most strategic location for large-scale data center investments ...

BIP Group presents its study on the role of Data Centers in the energy sector. The presentation will be followed by a panel discussion with industry experts.   

AI and HPC technologies are rapidly becoming dominant forces driving industrial growth, enabling scientific breakthroughs and generating societal benefits for millions ...

Artificial intelligence is driving and accelerating the growth of data centres, with design and construction challenges that require new approaches, strategies and architectures. Data centres for AI m ...

While the big multi-billion dollar investment projects in high-performance Data Centers grab the headlines, the other technologies critical to the adoption of Artifi cial Intelligence and the ...

This lecture will present ABB's vision of the segmentation of the Data Center market, as well as the main challenges that will define its future development. It will analyze the trends that ...

This presentation explores the transformative impact of Artificial Intelligence on the physical infrastructure of Data Centers. It addresses key issues such as data transfer rates, the c ...

Design and construction of pavements for Data Centers where the timetable is the key and the delivery time is paramount Pavements that work: execution of technological floors for Data Centers ...

Spain fulfills all of the conditions to become a major AI Data Center hub in Southern Europe: 24/7 renewable energy availability, competitive land, labor and energy costs, a strong international fiber ...

In a landscape of unprecedented challenges, many organizations still react to crises rather than anticipating them. This session reveals the hidden costs of misaligned data center strategies - from fi ...

From the growth of machine learning models and the impact this is having on Data Center design and in particular cooling and power, companies such as AWS are having to ensure that workloads not only r ...

Langley Holdings has launched Grid-Free Power, an innovative modular grid-independent power generation solution, offering a scalable, autonomous and efficient alternative to traditional grid ...

How has the demand for Data Centers evolved thanks to AI and what is the forecast for the future, how is the typology of Data Centers evolving, what value proposition does each Data Center offer, what is the ...

Vertiv OneCore, a solution designed specifically for AI factories, in partnership with leading AI players in order to meet the key needs of the most demanding customers, has been ...

Although data centers are designed as precision machines, 70% of their failures are caused by human error. This lecture offers an unexpected insight: how architectural design can be used to ...

The exponential growth of AI workloads is driving unprecedented demand for power in modern data centers, pushing the limits of traditional infrastructure and sustainability. This panel brings together ...

The case of Black Limba: how our metrics improve when we treat people as people - not data. In an environment dominated by automations, algorithms and infinite dashboards, this ...

How Digital Commerce is becoming a closed-loop end-to-end consumer channel How will the evolution of AI power us to win Where is the immediate future heading

Chie Mihara, a Spanish footwear brand, will celebrate its 25th anniversary in 2026, with 98% of its production exported worldwide. One of the keys to its growth has been a solid strategic ...

Discover how L'Oréal has made advocacy a pillar of its brand strategy with LOREALISTAR, a European community of creators that drives authenticity, connection and content to great ...

How Create has altered the rules of the game in an already consolidated and mature industry, combining a differential business model with the development of a pioneering concept: non-textile fashion.

How can a global fashion retailer use its physical stores to fuel digital growth? This session shares how we work with mobile apps, customer loyalty and regional relevance to build a seamless experienc ...

How can fashion solve real day-to-day problems? In this talk, we will explore how textile technology and functional design are revolutionizing the industry. From fabrics that don't stain to ...

In this talk I will share my personal experience in starting a business, highlighting that the entrepreneur's path is paved with both successes and failures. I will talk about common mistakes when starting a ...

Despite the unstoppable growth of ecommerce in Spain, we are facing a turning point: either you scale your brand beyond the borders or you will be left behind. In this session, Oscar Nogueras will show how to ...

Kelme applies a methodology based on performance and data to improve your ecommerce. In this talk you will learn about the tools, processes and key learnings to scale your conversion without losing identity and ...

ZigZag will present new research based on thousands of Spanish consumers, revealing key data and solutions for the most common return habits. In a market where more than 1 in every ...

This talk reveals how to combine influencers, celebrities, user-generated content (UGC), medical marketing and digital performance to scale a brand from scratch and build a s ...

Discover how Eureka Kids transformed the online shopping experience with Doofinder's new AI Assistant. A true story of how the conversation between user and technology can guide, inspire ...

Data is a strategic asset in Retail, and especially in Ecommerce. Leading figures from different sectors will explain how to take advantage of insights to anticipate trends, personalize the ex ...

Flexibility and customization in financing and payment methods are no longer an extra, they are the key to better loyalty. In this talk we will show you the numbers and success stories that demonstrate the ...

AgriEuro, a leading brand in its sector, has managed to consolidate its position as a reference throughout Europe. Thanks to its collaboration with seQura, in the Spanish market, it has achieved an increase in turnover of more than ...

Let's be honest: getting clicks is getting harder and harder. Much harder. Marketers around the world are facing the same harsh reality: advertising costs continue to rise, and the ...

Artificial intelligence is revolutionizing every area of business and industry we know. In the field of customer experience, not only is the ability to make sense of the customer's experience important, but also the ...

In this session we will explore how leading brands are transforming their reputation management thanks to artificial intelligence and advanced Social Listening. Through real cases, we will show ...

Klarna is transforming the shopping experience and driving growth for Spanish brands in eCommerce. With AI-powered, flexible payment solutions, we help businesses boost conversions, enhance customer l ...

In this talk, we will explore how conversational artificial intelligence can improve the online shopping experience. Learn how to take the relationship with your customer one step further, offer recommendations for ...

The AI upgrade is here. For too long, retailers have relied on guesswork to manage complex omnichannel catalogs. The retail market is evolving, and this is no longer an option. Tweakwise, the AI-driv ...

In an increasingly competitive online marketplace, the delivery experience is becoming a key factor in building customer loyalty. Be Levels and CTT Express will share how the express parcel service can be ...

Artificial intelligence is transforming all sectors, including real estate. VIVLA, a scale-up pioneer in exclusive home co-ownership, will show how it is incorporating AI ...

Zia is the artificial intelligence that lives inside Zoho applications and is transforming the way companies of all sizes work. In this 20-minute session we will tell you ...

In an increasingly competitive market, having memorable digital experiences is key to attract and retain our customers. Discover how to do it with hiberus and adobe commerce as a se ...

Power your social media advertising with dynamic product ads and stunning visual creatives. Join this Channable session to find out all about the importance of social media ads and the ...

Do you want to know how Disruptivos has helped a B2C eCommerce to improve its ROI by migrating to Mailchimp and implementing a system of automations and advanced segmentations? Come to our conference ...

In this paper, Ramón García addresses the need for cities to evolve in order to integrate logistics activity in an efficient, sustainable and orderly manner. He argues for a paradigm shift: no longer ...

In this round table, experts will analyze how e-commerce logistics is facing the challenges of online sales. Key issues such as last-mile optimization, solutions for the last mile, and the ...

We will explore how L'Oréal Paris and SAMY revolutionized its digital strategy with a live shopping action in TikTok during MBFWMadrid. From backstage, we turn entertainment into a ...

Discover how EGO adopted a headless approach with Commerce as the engine of its high-performance digital experience. With a customized interface, six localized stores and ultra-fast uploads, log ...

Dynamic session where Singularu shares how it has expanded its presence to 27 marketplaces in 10 countries while maintaining speed, margin and control with Lengow. Its expansion playbook will be unveiled: prioritizing ...

The internal development of Smile.CX's proprietary technology has enabled the creation of a flexible and scalable architecture, capable of integrating with existing technology ecosystems and adapting to the needs of the ...

We will see how AI can help you improve your SEO/GEO positioning, optimize Google Ads campaigns and automate internal tasks such as product, image and content management, in order to achieve a more efficient ...

Payment orchestration is the solution to an increasing complexity in the management of payments by companies selling online.New payment methods, new PSPs and new acquirers make it increasingly ...

Panel discussion about real GenAI and automation projects, where project challenges and lessons learned and their impact on the business will be shared, from three critical points of view: the ...

I will share the reality of scaling a brand as an entrepreneur, facing expectations and challenges of multinationals but with resources and startup team. I will analyze tactics and real examples ...

The presentation by Carlos Martinez, CEO of Epinium, the eShow, entitled: The future of e-commerce is AGENTIC, will address the paradigmatic disruption that Generative Artificial Intelligence (GAI ...

In this keynote, Weider and Skeepers will share how they are leveraging the potential of TikTok Shop to connect with new audiences and generate conversion through authentic and strategic content ...

In this presentation, Lorena Romero will share the keys she applies to SEO in a large-scale international ecommerce: how to manage languages, web architectures, content and technical changes.

Discover how to enhance your advertising effectiveness, expand internationally, and build a strong category presence using Amazon Ads solutions and AI-powered tools. This engaging panel brings togethe ...

The world of content creators has become a key driver to connect with new audiences. In this roundtable, moderated by Ismael El-Qudsi (CEO and co-founder of Internet Repú ...

Content has become one of the most effective tools to capture, connect and convert in the digital channel. In this presentation, Rubén Ramírez, Head of Marketing and Communication at Fitne ...

In this talk I will share how we at Node Living have faced a process of accelerated growth, incorporating buildings of more than 1000 units in a portfolio that previously did not exceed 200 units.

Generative AI is revolutionizing mobile marketing by enabling the creation of personalized, real-time content. The challenge going forward is the dependency between automation creates ...

In an increasingly dynamic digital environment, relying on a single acquisition channel is a risk no brand can afford. In this session, we will explore how to build a multi-channel strategy ...

With Eva López rainmakers, Head of PMO and Luis Carvajal, General Manager at Pepecar.The Pepecar platform details how it broke the paradigms of opacity in car rental, turning the car rental ...

We will see how to manage the digital strategy of one of the largest Spanish-speaking launches in the world of infoproduction. Combining the right data collection with a panel where you will be able to ...

In this session we explore the present (and future) of SEO for eCommerce, analyzing how the most advanced online stores are adapting their strategy to an environment where search no longer happens s ...

How does AI and digitization impact talent management? Javier and Fabio talk about the main trends you should be aware of if you are in HR: automation, AI, personalization and ...

In this session we will explore how technology can transform people management in the hotel industry, marked by high turnover and regulatory requirements. Through a real customer case study, we will ...

The growth of a company is not only scaled with talent, it is scaled with prepared leadership. And that's why training managers without real impact no longer makes sense. Do your managers know how to land objec ...

Unifying people management to simplify and improve the employee experience in an environment where employee involvement is key to ensuring the safety and enjoyment of employees.

In an ever-evolving business environment, you'll discover how automation and process optimization can free up valuable time for HR teams, allowing them to focus on the most important tasks and ...

Highlight how the customer has evolved from manual processes to integrated solutions, and how this impacts productivity and compliance.

Digital identity and verifiable credentials are transforming the way HR manages people. This session will address how eWallets can become the future of the HR relationship and ...

An OpenHR proposal to transform people management from operational to strategic, from disorder to clarity. Through technology and expert support, this presentation will discover how to ...

In an environment where companies face constant challenges, people management has become a key pillar. At ubiMaster, we work to democratize access to education and training, and to ...

We were born to fulfill a plan that improves this world, no one was born by chance. But rarely do we stop to answer the fundamental questions of our life, personal, professional or ...

In the age of artificial intelligence, power skills have become the real driver of leadership and employability. While technology is advancing, human skills are the ones that ...

Discover how Pecomark, leading distributor for refrigeration, air conditioning, ventilation and horeca components; managed to make a leap in the different Human Resources processes with Bizneo HR. Deta ...

Effective onboarding and a flawless IT setup are key to a positive first impression, especially in complex, remote or multi-country environments. Several studies indicate ...

When we are faced with a digital transformation process, we often have to deal with resistance to change on the part of our employees. Especially in the context of a change ...

In the new era of Artificial Intelligence, the HR departments of large public and private organizations adopt a transformational role to lead the cultural adaptation towards the collaboration with the Artificial Intelligence ...

AI has arrived to revolutionize (and stay) the daily life of companies and the people who work in them. If technology is merely an enabler and people are what matter, we must ...

We reformulate training from the perspective of performance, innovation and agility. With the irruption of new technologies, the key is not only to learn, but to transform ourselves. In this month ...

You have the strategy. You have the technology. You have the budget. And yet, more than 60% of AI projects fail to achieve sustainable results. In this session, Soraya Espejo, CPO, People ...

Artificial intelligence does not replace the recruiter, it empowers him or her. By combining technological efficiency with human empathy, recruitment becomes faster, fairer and more strategic. Find out how this ...

Teams are not disconnected: they are burned out. In the midst of the hybrid era, with generations living together up to 45 years apart, immediacy, burnout and silent workaholism are my ...

Three numbers that explain how we learn. In this paper we share how, from our organization, we are implementing this model in a digital, flexible and performance-focused way, in order to improve the ...

Explore how Virtual Reality and AI are transforming training and development like never before. Discover how Grifols successfully applied these technologies during its partnership with Onirica ...

In the midst of a growth phase, Pepco faces the challenge of training thousands of employees in different countries without losing quality and agility in the transmission of knowledge. Thanks to the integration of ...

In this session we will explore how to design people-centered trainings, combining personalization, interaction and impact measurement with Genially. In addition, Alfonso Caballero from AstraZeneca will co ...