CO-LOCATED SHOWS

Programa FBA Show

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10:30 11:05

Mesa debate: Alianza entre Meta, TikTok y Amazon para el éxito en e-commerce

FBA Show

Irene Manterola, marketing director - SPC

Alvaro García Hernández, Online KAM & eCommerce Lead - OPPO
11:15 11:35

AMC sin secretos: cómo sacarle ventaja antes que tu competencia

FBA Show
11:45 12:20

Amazon: Expande tu negocio al mundo digital global

FBA Show
12:30 12:50

Keynote TBC

FBA Show
13:00 13:45

Mesa Debate: Multicanalidad: Amazon, marketplaces Ecommerce ; Streaming TV: Prime Video, Netflix y Disney+ en la estrategia de marca

FBA Show

Andrés Zozaya, Ecommerce & Digital Marketing Lead - Biomanan

Laura De Luque, Media & Traffic Lead | Global Hue D2C - Philips Hue

Chen Yue, Head of Digital -Global Digital Marketing &Ecommerce - Laboratorios PHERGAL S.A.

Marian Torres, eCommerce & Paid Media Specialist EMEA & SA - Beam Suntory

Irene López, . - Germinal - Marina
15:00 15:35

TikTok Shop: Evolución, Claves y estrategias

FBA Show

Marta Montero, Key Account manager | Especialista en eCommerce & Marketplace - NDL PRO HEALTH

Sara Moreno, E-Trade Manager - BABARIA
15:45 17:05

PODCAST TBC

FBA Show
17:15 18:00

Mess Debate: Streaming TV: Netflix y Disney+ en la estrategia de marca; Multicanalidad: Amazon, marketplaces Ecommerce

FBA Show

Laura De Luque, Media & Traffic Lead | Global Hue D2C - Philips Hue

Andrés Zozaya, Ecommerce & Digital Marketing Lead - Biomanan

Marian Torres, eCommerce & Paid Media Specialist EMEA & SA - Beam Suntory

Chen Yue, Head of Digital -Global Digital Marketing &Ecommerce - Laboratorios PHERGAL S.A.

Irene López, . - Germinal - Marina

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10:15 10:50

Mesa Debate: Estrategias y medición para impulsar la incrementalidad con Amazon DSP

FBA Show

Lucía Díaz, E-commerce Retail & Digital Marketing developer - Unilever

Borja Aparicio, e-Key Account manager Pure Players - PepsiCo

Javier Domínguez, CEO - Padeco Global
11:00 11:20

Keynote TBC

FBA Show
11:30 12:05

Mesa Debate: Hiperpersonalización en Retail Media: del dato a la conexión con el shopper

FBA Show

Victor de la Fuente Abarca, Global eCommerce Retail Media and Social Commerce - Nestle

Jaime Maganto, Head of eCommerce - Beiersdorf

Sonia Villalba, Head of Advertising - ROICOS
12:15 12:35

Tendencias y hábitos de compra en Amazon: Remazing Shopper Report 2025

FBA Show
12:45 13:20

IA como motor de crecimiento en Amazon

FBA Show

Álvaro Díaz, Key Account Manager and Amazon Specialist en Arcos - Arcos

Davide Messana, AE - Epinium

Sergi Rueda, Project Manager | Product Manager - Fischer Iberica
13:30 14:30

Mesa Debate: VeriFactu 2026: La Guía Definitiva de la Obligatoriedad, Requisitos Técnicos y Sanciones a Evitar.

FBA Show
15:00 15:20

Amazon SEO en 2025: Rufus, Cosmo, GenAI y lo que está por venir

FBA Show

Jordi Ordoñez, eCommerce consultant since 2000 and Amazon SEO expert - .
15:30 16:05

Mesa Debate: El poder de los MDF y rentabilidad en vendor

FBA Show

Milica Mitrovic, eCommerce Director EMEA - REVLON

Mario Fontan, Director de Negocio Online - COLORBABY

José Luís Campos, Kam eCommerce - Bicentury

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