4 -5 NOVIEMBRE 2026 
IFEMA MADRID, PABELLONES 3 - 5

CO-LOCATED SHOWS

Programa Connected Commerce Village

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Connected Commerce Village
  1. Apertura Publicis Connected Media & IAB
    Connected Commerce Village
    Roberto Santos
    Roberto Santos, COO Publicis Groupe Iberia & CEO Connected Media Iberia - Publicis Groupe
    Reyes Justribó
    Reyes Justribó, Presidenta IAB Europe - IAB Spain
    Belén Vila
    Belén Vila, Chief Operating Officer - IAB Spain
  2. Connected ID: Where Influence Meets Commerce
    Connected Commerce Village
    Lara Velazquez
    Lara Velazquez, Influence Lead - Publicis Groupe
    José Luis Ferrero
    José Luis Ferrero, Commerce lead - Publicis Groupe España
  3. Tendencias Retail y el retail media no endémico
    Connected Commerce Village
    Eduardo Esparza
    Eduardo Esparza, VP General Manager Iberia & Brazil - Webloyalty
  4. De la inspiración a la conversión: el caso de éxito de L'Oréal en TikTok
    Connected Commerce Village
    Elena Vega
    Elena Vega, Tiktokshop Leader CPD - L'Oréal
    Teba Lorenzo
    Teba Lorenzo, Sales Country Manager - TikTok
    Rebeca Gomez
    Rebeca Gomez, Transactional & Data director - Zenith
  5. El nuevo reto de la internacionalización: por qué Alohas decidió apoyarse en ESW tras años de éxito en EE. UU.
    Connected Commerce Village
    Gregoire Berniere
    Gregoire Berniere, Sales Director - ESW
    Jordi Marzá
    Jordi Marzá, Chief Operating Officer (COO) - Alohas
  6. Retail Media Beyond the Bottom Funnel: Turning Consumer Data into Sustainable FMCG Growth
    Connected Commerce Village
    David Sequeira
    David Sequeira, Executive VicePresident - Skai
    Raquel Martinez
    Raquel Martinez, Retail Media Manager - Publicis Groupe
  7. Diversificar para crecer: el éxito de afiliación de Misako.
    Connected Commerce Village
    Paloma Lumbreras
    Paloma Lumbreras, Country Manager - CJ Affiliate Spain
  8. El consumidor ya ha cambiado. ¿Ha cambiado el Marketing de Retail?
    Connected Commerce Village
    Carmen Fraile
    Carmen Fraile, Directora - iaFarma HEFAME
    Jesús Hernández
    Jesús Hernández, Subdirector La Vaguada - La Vaguada
    Mercedes Larrañaga
    Mercedes Larrañaga, KAM - GfK - An NIQ Company
    Angel Cachón
    Angel Cachón, Chief Digital and Marketing Officer - DONTE
    Sandra Perez
    Sandra Perez, Responsable de Marketing y Comunicación - Ilunion Retail
    Jose Luis Ferrero
    Jose Luis Ferrero, Commerce Lead - Publicis Commerce Spain & Portugal
  9. Velocidad de la IA para crecer: Retos de Marketing y D2C
    Connected Commerce Village
    María Pelayo
    María Pelayo, Redactora - EcommerceNews
    Andrés de España
    Andrés de España, CEO 3Dids & Consultor Shopify España - 3dids
    Julian Alvarez
    Julian Alvarez, eCommerce Manager - Electro Todo
    Javier Llopis
    Javier Llopis, Responsable de Marketing Digital - Valencia Basket
    Patricia Conejero
    Patricia Conejero, Global CMO - YODEYMA
    Jose Luis Jimenez
    Jose Luis Jimenez, Director de Marketing - Galletas Gullón
    Paúl Herrera
    Paúl Herrera, Global Marketing director - Grupo Emperador
  10. El futuro de las organizaciones: Más Humanos, Más Digitales, Más Conectados
    Connected Commerce Village
    María Pelayo
    María Pelayo, Redactora - EcommerceNews
    Diego Caminero
    Diego Caminero, Talent Business Partner - Publicis Groupe
    Jose Maria Visconti Caparros
    Jose Maria Visconti Caparros, Marketing Category Director - ESIC
    Gastón Fornés
    Gastón Fornés, Dean UBI Europe - UBI
    Cristina Delgado
    Cristina Delgado, Fundadora y Presidenta - Women in Retail
    Leticia Rodríguez
    Leticia Rodríguez, Partner - Page Executive
  11. Myth busting: Retail Data con The Trade Desk
    Connected Commerce Village
    Jose Muries
    Jose Muries, Business Development Director - TheTradeDesk
  12. La 3ª Ola del Retail Media: Omnicanalidad Real
    Connected Commerce Village
    Lola Garcia-German
    Lola Garcia-German, Directora General - Unlimitail
  13. Beyond Customer Experience
    Connected Commerce Village
    Julieta Lechuga
    Julieta Lechuga, Data Strategy Director - ERIS
    Javier Varas Navas
    Javier Varas Navas, Martech Director - CRM - ERIS
  14. Retail Media conectado y Full Funnel
    Connected Commerce Village
    Javier Piedrahita
    Javier Piedrahita, CEO & Founder - MrkDirecto
    Ricardo Molero
    Ricardo Molero, Investment & Biddable Media Lead - Publicis Groupe
    Carol Martins
    Carol Martins, Global Retail Media manager - Signify
    Alejandro Pascual
    Alejandro Pascual, Retail Media and Digital Marketing Director - Samsung
    Fernando Leira
    Fernando Leira, Chief Revenue Officer - Unlimitail
  15. Promociones inteligentes y gamificación en Carrefour: proof over promise
    Connected Commerce Village
    Nicolas Trannoy
    Nicolas Trannoy, Chief of Strategy & Marketing - Luckycart
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Connected Commerce Village
  1. Apertura AMKT de España y Publicis Commerce
    Connected Commerce Village
    Juan Canton
    Juan Canton, Director General - Asociación Mkt
    Jose Luis Ferrero
    Jose Luis Ferrero, Commerce Lead - Publicis Commerce Spain & Portugal
  2. Cómo ganar en los tres lineales: físico, digital y agéntico
    Connected Commerce Village
    Alfonso Sebastián
    Alfonso Sebastián, Vicepresidente - Asociación Española del Retail AER
    Fernando Leira
    Fernando Leira, Chief Revenue Officer - Unlimitail
    Jose Luis Ferrero
    Jose Luis Ferrero, Commerce Lead - Publicis Commerce Spain & Portugal
  3. The New Health Shopper: Winning Moments of Intent Through Full-Funnel Retail Media
    Connected Commerce Village
    David Sequeira
    David Sequeira, Executive VicePresident - Skai
    Raquel Martinez
    Raquel Martinez, Retail Media Manager - Publicis Groupe
  4. Menos hype y más negocio: cómo los retailers están usando la IA, de verdad
    Connected Commerce Village
    Paloma Lumbreras
    Paloma Lumbreras, Country Manager - CJ Affiliate Spain
  5. Retail Media en España: innovación
    Connected Commerce Village
    Salvatore Cospito
    Salvatore Cospito, Presidente Comisión Retail Media - IAB
    Julia Pastor González
    Julia Pastor González, Ecommerce Activation Manager - Mondelez International
    Mercedes Gómez-Varela
    Mercedes Gómez-Varela, Senior Partnerships & Alliances - Iberia
  6. TikTok Shop: el nuevo punto de encuentro entre contenido, comunidad y comercio
    Connected Commerce Village
    Paula Sebastián
    Paula Sebastián, Sr Beauty Category Manager - TikTok Shop
    Paula Delgado García
    Paula Delgado García, Commerce Specialist - Publicis Commerce
  7. Conclusiones: Connected Commerce, Payments, Agentic y Retail Media
    Connected Commerce Village
    Ángeles Morillas
    Ángeles Morillas, Chief Learning Officer - The New Retail News
    Salvatore Cospito
    Salvatore Cospito, Presidente Comisión Retail Media - IAB
    Isabel jimenez
    Isabel jimenez, Retail Media Executive Advisor - Retail x Digital
    Mercedes Gómez-Varela
    Mercedes Gómez-Varela, Senior Partnerships & Alliances - Iberia
    Jose Luis Ferrero
    Jose Luis Ferrero, Commerce Lead - Publicis Commerce Spain & Portugal

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