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Alyona Dvornikova
Global Retail Media Manager,
Suntory Global Spirits
Digital marketing enthusiast, speaker with more than 8 years of professional experience in ecommerce and digital media. During these years, Alyona were developing her career path in airline business leading content (from UX and SEO perspective) and paid media strategy in Norwegian Air Shuttle and Iberia Express. Later on, she was continuing to develop her digital skills and share her expertise in a financial sector, in particular, in American Express. Currently, Alyona is leading digital paid media team in an FMCG Beam Suntory, being the responsible for all paid media plans and its implementation for all the steps of the funnel for EMEA and SA.
Sessions
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05-Nov-2026FBASHOWIncrementalidad de verdad: MMM vs atribución last-click
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