• The benchmark event for managers and professionals in the Cloud, Cybersecurity, Big Data, AI, Data Centers, eCommerce and Digital Marketing, HR and Learning Technologies sectors, ended today after two days that brought together more than 470 exhibiting companies and more than 400 national and international speakers in Madrid.

 

• Tech Show Madrid 2025 has closed its fifth edition consolidating its position as the barometer of Spanish technology investment, and also, within its framework, the first edition of Madrid Tech Week has been formally launched, consolidated as the benchmark week of technology in Spain and Europe.

 

• The sixth edition of Tech Show Madrid 2026 will be held on November 4 and 5 at IFEMA.

 

Madrid, October 30, 2025. Tech Show Madrid, the benchmark event for executives and professionals in the Cloud, Cybersecurity, Big Data, AI, Data Centers, eCommerce and Digital Marketing, HR and Learning Technologies sectors, closed its fifth edition today, consolidating its success. The event has had 27,000 attendees, highlighting the level of these as 32% of the professionals are CEOs or occupy top-level management positions. During the event, more than 470 exhibiting companies and more than 400 top national and international speakers presented the trends and the future of the sector. Thanks to the success of the fifth edition of Tech Show Madrid 2025, the next edition has been announced, which will be held on November 4 and 5, 2026, at IFEMA.

 

"Tech Show Madrid has proven, once again, that Madrid is the epicenter of technology decisions in Europe, in fact, this year's edition has meant an economic impact of 60 million euros in the city. This year, the conversation has shifted from what technology to use to how to integrate it profitably and securely. The commitment of business leaders is total, and we are proud to be the forum that facilitates this conversation, acting as a business lever and consolidating the city's reputation internationally," says Agustin Torres, President of CloserStill Media Spain.

 

 

Record attendance and business leadership

 

Tech Show Madrid 2025, which brought together seven key fairs (Cloud & AI Infrastructure, Data Center World, Cybersecurity World, Big Data & AI World, Technology for Marketing, E-Show and HR & Learning Technologies), has broken records in terms of audience and quality of attendees. In addition, national and international speakers from leading companies such as Zalando (E-Show), Puma (Technology for Marketing), Repsol (Big Data & AI World), Renfe (Cloud), Restaurant Brands Europe (Cybersecurity), AFFLELOU Grupo España, or PortAventura World (HR & Learning Technologies) have highlighted the trends and challenges of the sector.

Among the more than 470 exhibiting companies, Shopify, Amazon Ads, Mailchimp, Doofinder, PrestaShop, Salesforce and PayPal, among others, stood out in the E-Show area. Nunsys, ElevenLabs and Oracle were present in the area of Big Data and Artificial Intelligence. In the more technological area, focused on Cloud, companies of great impact in the sector such as T-Systems, B2com, Comunidad de Madrid and Ionos participated. In the area of Cybersecurity, Var Group has participated as Lead Sponsor, and others such as Manage Engine or Hornet Security. In addition, large firms in the field of HR and Learning Technologies, such as Sage, Wolters Kluwer and Job & Talent, among others, have participated during both days.

Finally, in this fifth edition, Data Centre World has been launched exclusively with more than 150 exhibitors, highlighting Huawei Digital Power as Keynote Theatre Sponsor, along with leading companies such as Vertiv, Schneider or ABB, among others.

 

First edition of Madrid Tech Week, the benchmark week for technology in Spain and Europe

 

Within the framework of the Tech Show Madrid, the first edition of Madrid Tech Week has been formally launched, consolidated as the benchmark week for technology in Spain and Europe, where innovation, investment and talent will converge.

 

The events that are part of Madrid Tech Week 2025 are The Digital Force of Madrid: Innovation, Citizenship and Digital Talent (October 28), the Blockchain Awards (October 29) and Innovation Forum (October 29), among others. In addition, the Madrid City Council will feature events such as Madrid Connect 2025, a major international forum on deep tech that will turn Madrid into a meeting point for science, investment and global talent.

 

Industry trends and challenges

 

The keynotes and discussions held at the seven fairs of the event focused on the real application and profitability of AI technologies in the business environment. The main debate at the Cloud & AI Infrastructure fair focused on how large corporations (such as Renfe, Moeve or Moventia) are driving new management models. The three company representatives considered the new Sustainable Mobility Law necessary to move towards an intelligent transformation of mobility, so that the citizen has the ability to choose which means of transport to use and how to reach a destination in a "door-to-door" way in the most sustainable way. These companies are using AI combined with Cloud to optimize processes, improve operational efficiency and move towards a more connected and people-centric mobility. In addition, they also emphasized that to achieve this, public-private collaboration is indispensable.

 

Cybersecurity leaders at Cybersecurity World, sponsored by Var Group, stressed that incident response is no longer sufficient and highlighted the impact of cybersecurity regulation. Regarding the legal framework for cybersecurity in the space sector, the European Space Agency highlighted that PNT (Positioning, Navigation and Timing) programs currently constitute the area with the greatest economic impact within the space sector, and have links to a multitude of key sectors of the economy.

 

On the other hand, Data Center World focused on the challenge of energy efficiency. Reduction and reuse solutions were the protagonists in the face of the exponential growth in the demand for Data Centers by AI. The trade shows dedicated to eCommerce and marketing confirmed the redefinition of retail: it has been demonstrated how leading brands (such as Puma or Zalando) are using performance SEO and Generative AI to increase conversion, reduce returns and convert network hype into sustainable sales. On the other hand, the presence of HR leaders like the one from PortAventura World who has highlighted that organizational transformation and talent management are as critical as technology itself for a successful customer experience.

Tech Show Madrid has not only directly boosted the local economy through business tourism, hospitality and professional services, but has also generated a tractor effect in the business and innovation ecosystem of the Community of Madrid. Moreover, the fact that 15% of visitors came from abroad reinforces the international projection of the congress, positioning Madrid as a European benchmark in digitization and entrepreneurship, and consolidating its reputation as an open, innovative and attractive city for technological investment.

You can download all the images of the Tech Show Madrid 2025 here.

 

 

About CloserStill Media

 

CSM is a London-based company dedicated to the organization of global trade fairs related to technology and healthcare. The CloserStill team consists of more than 400 professionals spread across offices in London, Barcelona, Paris, New York, Berlin, Singapore and Santa Rosa. The company has received more than thirty awards over the past seven years, including the coveted Best Business Exhibition, awarded seven times. In 2018, 2019 and 2020, the Sunday Times has highlighted it as one of the 100 Best Companies to Work For. In addition, the Financial Times FT1000 Index named CloserStill as the fastest growing exhibition organizer in Europe.

 

Press contact:

Belén Ramos / María Guijarro

belen@wegarage.es / mguijarro@wegarage.es

689 20 38 81 / 696 51 41 79