On the surface, your marketing looks strong - your brand is present, your message is clear, and your strategy is well-executed. Yet something is quietly holding your revenue back. Most marketers never see it coming, and it’s not what you think. There’s a hidden force at play in every buying decision, silently influencing whether customers choose you or walk away. In this session, we’ll uncover what’s really blocking your growth—and why even the best marketing strategies can fall flat without it.