In a landscape of unprecedented challenges, many organizations still react to crises rather than anticipating them. This session reveals the hidden costs of misaligned data centre strategies - from financial and operational impacts to reputational damage, the loss of client trust, and the retention of key personnel. We will explore how to move beyond basic risk mitigation to master a proactive resilience strategy, helping you build investor confidence, secure a competitive edge, and ensure your organization remains an attractive partner in a rapidly evolving and hugely competitive market.