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La importancia del social commerce en la estrategia digital - Live Shopping L'Oréal Paris MBFWMadrid

29 Oct 2025
FUTURE OF COMMERCE THEATRE

Exploraremos cómo L'Oréal Paris de la mano SAMY revolucionó su estrategia digital con una acción de live shopping en TikTok durante la MBFWMadrid. Desde el backstage, convertimos el entretenimiento en ventas en tiempo real, mostrando los productos e impulsando la compra directa. Influencers invitados actuaron como embajadores y social sellers, rompiendo barreras entre marca, audiencia y conversión.

Speakers
Laura Fernández, Account Director for L'Oréal CPD - SAMY
Elena Vega, Tiktokshop Leader CPD - L'Oréal
Patricia Aragón León, Global Director of eCommerce Emerging Solutions & Innovation - SAMY

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