Most enterprises can point to AI pilots but far fewer can point to AI that moved the P&L. Drawing on a decade leading AI and automation across manufacturing, e-commerce and mobility operations, this talk breaks down a practical framework for finding where in a business process, AI actually creates value and just as importantly, where it doesn't. Rather than a single case study, it's a repeatable method: map the process flow, identify the decision points that matter, insert AI only where it changes outcomes, and govern it so ROI shows up in months rather than being promised for years.