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E-Show
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Learning TechnologiesTech Show Madrid 2026
A Spanish story with global relevance: how Scuffers is making AI part of its customer promise
04 Nov 2026
E-SHOW Keynote Theatre
As AI becomes available to every brand the advantage lies in the experience you build with it. Join Teresa Lopez, Head of Customer Service at Scuffers and Alex Lopera, CEO of Permut to explore how Scuffers is embedding AI agents into its customer promise, scaling support while preserving its distinctive closeness and shaping the future of proactive and concierge-level service.
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