Cloud & AI Infrastructure
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E-Show Madrid
HR TechnologiesSpeakers
Marcela Gutierrez
Global Head of Digital Analytics and Optimization, Director,
Fossil Group
Marcela Gutierrez has worked in analytics, data, and ecommerce for 18 years. As the Head of Global Digital Analytics, she excels at understanding business needs and translating them into actionable insights that drive measurable impact.
Marcela has led high-impact A/B testing programs across global ecommerce platforms, optimizing user experiences, conversion rates, and revenue through data-driven experimentation. She specializes in designing and scaling robust testing frameworks, ensuring statistical rigor, and uncovering insights that fuel continuous business growth. In recent years, she has also been deeply involved in integrating AI-driven solutions into retail analytics.
Her forte lies in bridging the gap between data and strategy, making complex insights easy to understand and act upon. She is a lifelong learner passionate about the intersection of data, technology, and human behavior.
Sessions
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30-Oct-2025ESHOW KEYNOTE THEATRENo Hype, Just Data: A/B Testing AI Solutions for Real Results
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