This presentation will explore the critical importance of identity in modern cybersecurity and how access control has become a key pillar in the face of emerging threats such as ransomware and targeted attacks. IBM Verify will be presented as part of advanced IAM solutions that provide granularity in identity, profile and automated RBAC management, complementing traditional AD systems. In addition, how AI is transforming access and identity protection will be discussed, highlighting the essential solutions organizations must implement to maintain proactive and effective protection.