The session focuses on customer retention and repeat purchases in retail and e-commerce, and more specifically on how brands can use lifecycle automation to turn a first purchase into a long-term customer relationship.

We’ll cover the main pain points that prevent customers from making repeat purchases—customer data and preferences, over-investment in acquisition versus retention, making the second purchase easier, loyalty, reactivation, and omnichannel communication—and translate these into practical customer lifecycle journeys. The presentation also includes several concrete examples and results from the retail and e-commerce sectors.