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E-Show
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Learning TechnologiesTech Show Madrid 2026
From Game Day to the World Stage: How Legends Drives E-commerce for Fans
November 4, 2026
AI for Commerce Theater
A conversation with Legends and Shopify about e-commerce for fans: how to combine a global experience with the needs of each market, respond to spikes in demand, and choose technology that enables growth. We’ll also explore how marketplaces, AI assistants, and agent-based commerce could transform the way fans discover and purchase products.
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