With more than 20 years of experience in the development and growth of companies, I am a professional specialized in attracting talent in key sectors such as IT, Retail, Industry 4.0, Banking and Luxury. I have held positions of responsibility in reference companies such as Let's Bonus, Wallapop and Chanel, which has given me a deep knowledge of the digital ecosystem and strategic needs in talent management.
My beginnings in the world of communication were in Radio i TV, where I discovered my passion for fast, effective and impactful communication. This experience turned me into a voice of personal motivation, helping to "reset" our mental program - influenced by culture, family and environment - to project power and self-confidence.
In addition, I collaborate as a talent expert in media such as La Sexta Xplica and as a speaker at institutions such as APD, Mahou, Wayra, the Chamber of Barcelona, EAE Business School, The Retail Business School, Barcelona Health Hub, Fundación Telefónica and the Advertising and Communication Guild. My focus is on organizational transformation, employer branding, inbound recruiting and enhancing key skills to attract and lead in today's job market.