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César Alonso Simón
Cross-Media Manager, AI and Technology,
Telefónica / Movistar
César Alonso is an economist with an MBA from the Instituto de Empresa and serves as Cross-Media Manager for AI and Technology at Telefónica España. His work lies at the intersection of media, business, branding, data, technology, and artificial intelligence applied to marketing. He leads Movistar’s media strategy and transformation projects such as MAIA, designed as an AI operating system to make marketing smarter, more efficient, and more connected. With experience in banking, pharmaceuticals, and telecommunications, he combines economic insight, strategic judgment, and knowledge of the advertising ecosystem.
Sessions
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Nov. 4, 2026Technology for Marketing TheaterThe GEO Revolution: How to Position Your Brand in the Age of Generative AI
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