Tech Show Madrid, Spain’s largest technology event, returns to Madrid on November 4 and 5, 2026, to continue shaping the future of the business ecosystem. This gathering of tech leaders once again becomes the key hub for executives and specialists in key industries such as cloud computing, cybersecurity, big data, artificial intelligence, data centers, e-commerce, digital marketing, and human resources technologies.

Organized by CloserStill Media, the event—to be held at IFEMA Madrid—is expected to far exceed its previous records. For this edition, attendance is projected to reach 30,000 visitors. In addition, the event will bring together more than 450 highly respected speakers and host more than 500 exhibiting companies. This platform will not only serve as a venue for presenting cutting-edge innovations and solutions but will also be an ideal setting for networking and analyzing the trends driving corporate digitalization.

Under the umbrella of Tech Show Madrid, seven concurrent trade showswill take place, each dedicated to a specific technology segment: Cloud & AI Infrastructure, Cyber Security World, Big Data & AI World, Data Center World, Technology for Marketing, E-SHOW, and HR & Learning Technologies. At all of these events, leading companies will showcase their strategies and systems to thousands of professionals.

Among the more than 500 exhibitors, major technology players stand out. In the cloud sector, we will have IONOS, Iron Mountain, NTT Data, Seidor, and T-Systems. In the field of cybersecurity, notable companies include Grupo TRC, ManageEngine, SoftwareOne, and V-Valley. The artificial intelligence sector will be represented by companies such as HappyRobot, Intel, JetBrains, Oracle, OVHcloud, and Red Hat. Meanwhile, the e-commerce and digital marketing area will feature giants such as Doofinder, El Corte Inglés, Publicis, and Shopify.

In addition, following its successful launch, HR & Learning Technologies is holding its second edition, featuring leading Human Resources companies such as Factorial, Pluxee, Sage, and Zoho; meanwhile, the specialized Data Centre World section will have its own separate pavilion, featuring leading corporations such as Daikin, Johnson Controls, Legrand, Mitsubishi Electric Europe, and Schneider Electric.

The panel of speakers will consist of senior executives from leading international brands. In the E-SHOW and Technology for Marketing tracks, we will feature leaders such as Champion’s Digital EMEA Director, Tradeinn’s CEO, Cosentino’s Global Digital Marketing Manager, and TAG Heuer’s Marketing & Communication Director for Iberia . Insights on Big Data and AI will be provided by the Global Head of Artificial Intelligence at Corporación Hijos de Rivera (Estrella Galicia) and the Director of Artificial Intelligence and Head of the AI Center at Mapfre. Meanwhile, to discuss human capital in the HR sector, the Global People Director at ISDIN and the Director of People Management for Iberia, Italy, and Latin America at Verisure will participate. Finally, cutting-edge infrastructure and security will be addressed by the Managing Director of Equinix and the Director of Data Center Solutions for Iberia at CBRE, as well as the top technology and security executives from corporations such as Bosch, Mapfre Spain, ING, and Idealista.

In addition to serving as a showcase for companies in Spain’s technology sector, Tech Show Madrid will feature a comprehensive program of content. More than 450 experts will share their insights and success stories and discuss the future of the industry in over 18 different auditoriums, thereby expanding the conference’s capacity for discussion and education.

Seven technology trade shows in a single venue

By bringing together seven trade shows into a single event, Tech Show Madrid has established itself as the largest multisectoral technology event. Cloud & AI Infrastructure remains the premier showcase for cloud technology and its latest innovations, while Cyber Security World continues to be the only national event focused on cybersecurity for institutions and corporations. Meanwhile, Big Data & AI World brings together the country’s leading experts in advanced analytics and artificial intelligence.

The conference is rounded out by Data Center World, the premier event for data center infrastructure; Technology for Marketing, the hub for Martech professionals; and E-SHOW, the undisputed leader in e-commerce and digital services. Finally, HR Technologies returns for its second edition, offering an unparalleled forum dedicated to human resources management tools and corporate learning.

During the event, Madrid will once again establish itself as an international hub for innovation. This year, the conference is estimated to generate an economic impact of more than 100 million euros in the city of Madrid, providing a significant boost to the service sector, the hospitality industry, and business tourism, and positioning the city among Europe’s leading destinations for investment and attracting tech talent.

“Tech Show Madrid has become the must-attend event for the technology industry in our country. For us, it is a true privilege to return to Madrid with an event of this magnitude, tailored to the sector’s current needs. We want this ecosystem to continue to be the place where collaborations, inspiration, and business opportunities emerge. The seven joint trade shows allow us to delve deeper into strategic verticals while fostering global synergies, reaffirming CloserStill Media’s commitment to the competitiveness and digital transformation of businesses,” explains Agustín Torres, president of CloserStill Media.

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