What are the main developments, trends and innovations in our market?

In a context where e-commerce growth is under strong pressure and where acquisition costs are rising, the preponderant share of mobile traffic (more than 75%) requires e-retailers to focus primarily on the mobile experience.

But the issue is still complex: multiplicity of terminals, operating systems, browsers, screen sizes... The ability to deliver and ensure the sustainability of a homogeneous, high-quality experience is a time-consuming task.

The payment process is no exception to this complexity: today, many retailers lose up to 40% of their turnover on mobile devices due to technical errors and a sub-optimal payment experience. It is this strategic issue, with an immediate ROI, that Tapbuy is addressing.

What are the characteristics of our solution and who is it aimed at?

Tapbuy is a SaaS Checkout technology aimed at all e-merchants. Tapbuy allows them to increase their turnover (by increasing conversion rate) immediately on mobile and desktop devices. Tapbuy offers the only solution available to simplify, streamline and make the checkout process more reliable and minimize the shopping cart abandonment rate. Tapbuy is available in 40 countries and ensures local customization to maximize the experience.

What does the Madrid Tech Show mean for our business this year?

Madrid Tech Show represents a unique opportunity for Tapbuy to evangelize the strategic topic of Checkout, a topic often little known but critical to the development of e-commerce.

We are in a very strong growth phase and Madrid Tech Show will still allow us to communicate with our prospects, partners and customers to continue growing and, above all, innovating.