The challenge of digital transformation is to stop using disconnected tools and start working in a truly integrated way.

 Juan Pablo Plaza, CEO of Uniendo Nodos and the only Smartsheet Platinum partner in Spain, will be a speaker at the next Tech Show Madrid. From his experience in digital transformation, he argues that the key is not only to adopt technology, but to integrate it with intelligence. In this interview, he explains how Smartsheet, combined with the strategic use of artificial intelligence, has become the operational core of many organizations seeking greater efficiency, control and collaboration without losing the human focus.

What barriers continue to hold organizations back as they try to become more agile and collaborative?
Many teams operate with fragmented processes that do not reflect today's complexity and pace. They use multiple disconnected tools, leading to information silos, duplication, lack of traceability, and time wasted on tasks that don't add value. All of this directly affects decision making and the ability to adapt quickly to change.

And how does Smartsheet help to change this paradigm?
Smartsheet allows structuring work in a transversal and connected way, becoming the operational core of the organization. It is a flexible platform that centralizes projects, tasks, approval flows and reports in real time. The most valuable thing is that it adapts to each organization, without imposing rigidities, and allows scaling processes without losing control. Teams work more aligned, with up-to-date information and without unnecessary friction.

What makes Uniendo Nodos a strategic partner in digital transformation, beyond technical implementation?
Our role goes far beyond the mere implementation of a tool. We position ourselves as a strategic partner because we understand that the challenge is to work in a truly integrated way.
It is not about doing more, but about doing it better, together, with a human and intelligent approach. Therefore, we do not just implement a tool, but we design a way of working that is more efficient, connected and adapted to the reality of each organization.
Our value lies in this consultative support that ensures that Smartsheet becomes a living, useful and strategic solution for the business.

As the only Smartsheet Platinum partner in Spain, how does your experience translate into concrete benefits for organizations?
Our experience is materialized in a clear roadmap for each client. We accompany organizations from the identification of their bottlenecks to the design of optimized flows, automations, dashboards and internal governance models. In other words, we transform technology into tailored solutions that solve real problems for teams, such as information silos or slow processes.
This approach is what allows any organization to gain efficiency, agility and control without relying on major technological developments.

What role does artificial intelligence play in this new work environment?
AI complements and enhances the value of platforms such as Smartsheet, providing an additional layer of analysis, anticipation and intelligent automation. But what's critical is that the two technologies integrate cohesively.
While Smartsheet organizes and connects work, AI allows you to draw valuable conclusions, detect patterns or generate recommendations intelligently.
Together, they multiply the ability of teams to act with focus and agility, without replacing their human judgment.

How does process automation materialize in practice to free up teams?
Automation is the engine that allows organizations to free their talent from operational and repetitive work. With the right platforms, such as Smartsheet, we can design workflows that handle actions such as sending notifications, requesting approvals or updating data in real time. This way, teams can focus on strategic and creative work, rather than wasting time on mechanical tasks.
It's a paradigm shift that not only optimizes time, but also raises the level of daily work.
 

What will the audience be able to discover in your talk at Tech Show Madrid?
We will explore how Smartsheet and AI can work as an enterprise co-pilot, bringing structure, traceability and autonomy to teams. We will look at how to overcome challenges such as information silos, slow processes or lack of visibility.
We want the audience to take away a realistic but transformative vision of how to work better, without overloading teams or relying on large technological developments.

A final message for those who have not yet made the leap to this type of solution?
Transforming the way you work doesn't have to be complex. With the right tools, such as Smartsheet, and a human and intelligent approach, any organization can gain efficiency, agility and control. It's not about doing more, it's about doing it better, together.

📍 The appointment is at the Tech Show Madrid. An opportunity to discover how technology, when aligned with people, multiplies impact.