29 - 30 OCTOBER 2025
IFEMA MADRID, HALLS 7 - 9

News

21 Oct 2023

Madrid Tech Show 2023 grows by 30% in exhibitors and positions Spain as the European driving force behind the digitalization boom

Madrid Tech Show 2023 grows by 30% in exhibitors and positions Spain as the European driving force behind the digitalization boom
  • The fair, which will be held on October 30 and 31 at IFEMA, will occupy two pavilions at the fairgrounds this year with more than 400 exhibiting companies, which consolidates it as the largest professional technology event in Spain.
  • CloserStill Media, organizer of the event, expects to attract more than 15,000 visitors including C-level executives and experts in cloud, cybersecurity, big data, AI, data centers, connectivity, eCommerce and digital marketing, with the institutional support of the Community of Madrid, the Madrid City Council and the Madrid Chamber of Commerce.
  • Among the main sponsors and exhibitors of this edition are, IBM as Headline Sponsor with important news such as its generative AI platform and watsonx data, AWS as Lead Sponsor, Huawei, Red Hat, Oracle, Hewlett Packard Enterprise, Schneider Electric, Synack, Cloudera, Evolutio, Suse, Amazon, eBay, Alibaba, Shopify, BigCommerce, Prestashop, Publicis Media, Correos, DHL, among others.
  • The 2023 edition will feature more than 350 speakers, including the Chief Solutions, Digital & Technology Officer of PRISA Media, José Gutiérrez; the Head of Data Security of Booking.com, Nir Chervoni; the Global Data Management and Operations Transformation Manager of PepsiCo, Maximus Ndaboka; the Chief Technology and Innovation Officer of LA LIGA, Miguel Ángel Leal; the Head of Digital Marketing and Business of Samsung, Aroa López and the CEO of Kiko Milano, Simone Dominici, among others.

The Madrid Tech Show, to be held on October 30 and 31 at IFEMA, will grow by 25% in space and will occupy two pavilions at the fairgrounds, with nearly 400 exhibitors from sectors such as cybersecurity, Big Data, AI or e-commerce. The organization expects an attendance of more than 15,000 people, 30% of them with a C-Level profile, which consolidates the fair as the largest professional technology event in Spain.

Madrid Tech Show, organized by CloserStill Media, will feature in its third edition a new vertical, Connectivity World, dedicated to telecommunications, fiber optics and 5G. Another of the main novelties will be the recreation of a full-scale data center within Data Centre World, in a space that will be called 'Data Center of the Future' and promises to be one of the main attractions of the event. The Community of Madrid, the Madrid City Council and the Madrid Chamber of Commerce will be the main institutional partners of the 2023 edition of Madrid Tech Show.

Madrid Tech Show will showcase the novelties of more than 400 leading technology exhibiting companies, such as IBM, AWS, Huawei, Red Hat, Oracle, Hewlett Packard Enterprise, Schneider Electric, Synack, Cloudera, Evolutio, Suse, Amazon, eBay, Alibaba, Shopify, BigCommerce, Prestashop, Publicis Media, Correos, DHL, among many others.

On the other hand, the fair will feature 350 national and international speakers, distributed in 18 theaters where more than 80 hours of content will be offered. Among them are the Chief Solutions, Digital & Technology Officer of PRISA Media, José Gutiérrez; the Head of Data Security of Booking.com, Nir Chervoni; the Global Data Management and Operations Transformation Manager of PepsiCo, Maximus Ndaboka; the Chief Technology and Innovation Officer of LA LIGA, Miguel Ángel Leal; the Head of Digital Marketing and Business of Samsung, Aroa López or the CEO of Kiko Milano, Simone Dominici, among others.

Sustainability and the reduction of emissions in the entire tech ecosystem will play an important role in Madrid Tech Show, which will also address the new risks in cybersecurity, the extension of the cloud to the entire infrastructure of an organization, the impact of AI, the efficiency of Chat GPT in advertising campaigns or data ethics. In addition, a report on the state of cybersecurity in Spanish companies will be presented during the event, which will analyze the main threats faced by companies, investment priorities and the role played by a company's top cybersecurity manager in decision-making.

Spain, the fastest growing data center and cloud market in Europe

After two successful editions, the president of CloserStill Media España, Agustín Torres, said that the "ecosystem of fairs held around Madrid Tech Show makes it a unique event in Spain", since "there is nothing similar in this country".

Torres stressed that the objective is to "continue to bring together more exhibitors and relevant players in the technology sector", taking into account that Spain is the market that "more than any other country in the world".

is growing throughout Europe, especially in data centers and cloud". "Spain is experiencing growth rates well above other more consolidated markets such as Frankfurt, Paris or London. It is the jewel within Europe," he stressed.

Simon Blazeby, Technology Group Director of Closerstill Media Spain explains that "despite the post pandemic correction experienced by the technology sector, the large presence of Silicon Valley Big Tech, international companies and the technology ecosystem in Spain shows the health of the sector and the continued investment of ICT managers, driven by technologies such as AI, cybersecurity, digitization of commerce and the high growth in Spain of connectivity, cloud regions and data centers."

About CloserStill Media

CloserStill Media is a London-based company dedicated to the organization, worldwide, of trade fairs related to technology and healthcare. Fairs are held in London, Paris, Madrid, Barcelona, Frankfurt, Singapore and Hong Kong. The CloserStill team is made up of more than 700 professionals in its offices in London, Barcelona, Paris, New York, Berlin, Singapore, Santa Rosa and Hong Kong. The company has received more than thirty awards over the past seven years, including the coveted Best Business Exhibition, awarded seven times. In 2018, 2019 and 2020, the Sunday Times has highlighted it as one of the 100 Best Companies to Work For. In addition, the Financial Times FT1000 Index named CloserStill as the fastest growing exhibition organizer in Europe.

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