Digital transformation has generated massive volumes of business data, but paradoxically, executives have less time than ever to analyze it. Traditional dashboards and periodic reports, while valuable, do not keep up with the speed demanded by today's market. The question is no longer whether we have data, but how to access it instantly, just when it matters most.

The evolution towards conversational AI

The integration of language models with corporate data systems is transforming access to business information. The proposition is simple in statement and ambitious in execution: an analytics partner with complete access to your data. Beyond answering straightforward questions like "What was last quarter's margin?", these systems understand the business context, connect seemingly unrelated data points, and proactively suggest areas of analysis that the user might not have considered.

This technology does not replace existing technologies, but complements them. It connects to existing data infrastructures and respects established security configurations. It aims to create an additional layer of information access that simplifies the process without compromising security or data governance.

Current status and potential

Although the technology is advancing rapidly, most implementations are still in the pilot or early development phase. Today, the most common use cases are simple KPI queries, automatic generation of basic reports and alerts on predefined metrics. However, the potential is promising: that a manager can, in the middle of a meeting, query complex metrics or compare performance between business units with a simple question.

The current challenges are organizational: ensuring the accuracy of the answers, maintaining the correct business context, managing the ambiguity of natural language and, above all, building the trust necessary for executives to make critical decisions with these tools.

The immediate future

Tech giants like Databricks and Snowflake are betting big on conversational capabilities. The trend is toward conversational, proactive and ubiquitous analytics. Early adopters of these technologies will gain significant competitive advantages in decision agility and speed to market.

Discover how talking to your data thanks to AI can transform your strategic decisions. We look forward to seeing you on October 30 at 16:30 in the AI Keynote Theatre at Big Data & AI World Madrid.