Booster is the first leadership system designed to turn people management into real action. Powered by AI, it acts as an operational layer that connects what the organization wants to happen with what actually happens within teams. It helps managers know who to focus on, what conversations to have, and when to take action, integrating leadership into day-to-day operations without creating friction. As a result, goals are worked on, feedback is provided, and development is sustained over time. Booster was designed by Fresh People, following years of working with organizations to define their culture, talent models, and leadership practices—taking it a step further to ensure all of this happens in a continuous, scalable, and actionable way.